Multi-award winning website specialists ASP has launched Attendee Growth Services consultancy with the aim, it says, “of empowering exhibition and conference organisers for online marketplace excellence”.
Attendee Growth Services is a set of tools designed to enhance digital marketing strategy, allowing organisers to optimise search engine results, develop powerful conversion rate strategies, leverage data insights and drive increased website performance, attendee engagement, revenue and improved user experience.
The Attendee Growth Services include:
Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) and Data Analysis and Insights features. The product also offers User Experience (UX) Audits designed to give practical solutions for improvement.
“At ASP we are passionate about providing the very best service we can to the industry,” commented ASP managing director, Jon Benjamin.
“In an increasingly competitive digital landscape we know that events of all types and sizes are seeking innovative ways to not only reach their target audiences but also to foster long-lasting connections. That is why we have heavily invested in digital marketing specialists so that we can offer a best-in-class portfolio of Attendee Growth Services specifically built for event organisers across the globe.”
ASP has enjoyed a series of key business wins over the past year, including new or extended partnerships with ARC, Clarion, CloserStill, Delinian, Dubai World Trade Centre (DWTC), Nineteen Group and worldwide association, Society of Petroleum Engineers.
“It’s been an incredibly busy year for ASP, but we don’t believe in sitting still – that’s why we have created this service,” Benjamin added. “Already we have carried out CRO projects for Informa and CloserStill, and we are really excited by the results.”