Returning to ‘India’s financial capital’ after two years, the Media Expo Mumbai trade fair, 12-14 May, will aim to highlight business and technological growth in the country’s booming indoor and OOH advertising market.
The Federation of Airport Media Owners (FAMO) has extended support to Media Expo Mumbai in a sign of the growing influence of Airport-Out-of-Home advertising in India.
India’s advertising guru, KV Sridhar, a.k.a ‘Pops’, will inaugurate the exhibition in Mumbai this year as it stages its 48th edition. Media Expo says it is gearing up to bring together, at Bombay Exhibition Centre, Goregaon, advertising and creative professionals, manufacturers, advertising agencies, interior designers, architects and other players in the growing Indian advertising market.
Organisers say Media Expo Mumbai 2022 will provide a platform for 100 brands on its show floors, including Colorjet India, Cosign India, CubeLED, Canopus Imaging Systems, D-Kit Media, Epson India, Gildo Profilati SRH, HP India Sales, Mehta Cad Cam, Metamark UK Limited, Mimaki India, Mysign, Newtech Video Systems, Orafol India, Rextone Industries, Unique Ads Media and others.
Elaborating on the increasing impact of digital signage, Mr Raj Manek, executive director and Board member of organiser Messe Frankfurt Asia Holdings Ltd, stated: “Digitising OOH spaces has opened up a massive opportunity – both for signage manufacturers, advertisers and media owners. Especially with things now back to normal and rising footfalls in airports, metros, malls, and other key engagement areas, the digital signage industry can move up a gear to become a more dominant force in advertising, alongside the traditional OOH.”
With the Federation of Airport Media Owners (FAMO) giving strong support to the show this year, organisers highlight studies that show almost 20 million passengers now travel through Mumbai International Airport annually, 60% of whom notice OOH advertisements placed around and within the airport.
Shri S. K. Chaudhary, president, FAMO, said: “FAMO’s endeavour to build industry-wide awareness of the airport media’s competitiveness and its diverse offerings will be greatly aided by Media Expo’s business platform that unites advertising professionals and signage manufacturers from all across India. We hope that this partnership will bring AOOH into greater limelight and benefit media owners through various signage advertising tools exhibited at the fair.”
An exclusive White Paper on ‘Indian Digital Signage Industry 2022 – 2028’ will also be unveiled by 6W Research during the show.
Mr Rajjat Kharbanda, research director, 6W Research, stated: “The remarkable growth in the entertainment industry in the past few years is also a factor that would accelerate the digital signage market in India. It is expected to reach US$30.6bn by 2023 from US$23.7bn in 2021.”