North America

Informa Markets puts the brakes on International Motorcycle Shows and Tour

Informa Markets, organiser of the nearly 40-year indoor motorcycle event series, Progressive® International Motorcycle Shows, has announced the suspension of the IMS Tour in 2022, effective 9 May.

A statement from the organiser issued in Santa Monica, California, read:

“We have news to share today with our IMS Family. After 40 years of producing The International Motorcycle Shows and IMS Outdoors, we have made the difficult decision to suspend the IMS Tour in 2022.

“The powersports industry is at a crossroads with where and how brands promote their products amidst the continued manufacturing and sourcing delays associated with the pandemic. These current hurdles that our brand partners are facing would have made it difficult for us to produce an IMS that would meet your, and our, expectations. Therefore, we will not be moving forward with the planned 2022 events, including the Ultimate Builder Custom Bike Show.

“Any tickets purchased or Ultimate Builder Custom Bike Show registrations paid for 2022 events will be refunded to the credit card used for purchase within the next seven business days.

“We greatly appreciate your attendance and loyalty over the years and will miss sharing your love for motorcycling with you.“

The event traditionally offered a weekend of interactive experiences to aid in buying decisions, exploration of new products and lifestyles.

Lauren Lloyd, PR director, North America Informa Markets, said: “Unfortunately, the powersports industry is at a crossroads with where and how brands promote their products amidst the continued manufacturing and sourcing delays associated with the pandemic. These current hurdles would have made it difficult for us to produce an IMS that would meet the industry’s, your, and our, expectations.”

Source: www.exhibitionworld.co.uk

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