New Geelong Centre to be managed by Melbourne CEC operator

The Melbourne Convention and Exhibition Trust has been confirmed as the operator for the new Geelong Convention and Exhibition Centre (GCEC) scheduled to open in Victoria, Australia, in 2026. 

As the existing Government operator of convention and exhibition services in the state of Victoria, the Trust already manages the Melbourne Convention and Exhibition Centre (MCEC) and will manage both GCEC and MCEC to leverage expertise and opportunities to collaborate.  

GCEC will be developed on the Geelong Waterfront precinct as part of the Geelong City Deal – a partnership between the Australian and Victorian Governments, together with the City of Greater Geelong.  

The A$294m (US$205.2m) project includes the construction of a purpose-built Convention and Exhibition Centre, incorporating a 1,000-seat plenary venue and at least 3,700sqm of flexible event space to allow large and small events to run concurrently.  

It is anticipated that the centre will be a major driver of jobs and economic growth for the City of Greater Geelong and surrounding areas, supporting 600 jobs during construction and an additional 270 ongoing jobs through operation.   


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