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New-look Sydney Boat Show rides the waves with 23,525 in attendance

The 2025 Sydney Boat Show attracted strong crowds over four days at the Sydney Showground, 14-17 August. Organisers say the numbers in attendance –  23,525 exceeded their expectations.

Across the event’s 21,000sqm, visitors explored more than 130 exhibitors, 400 boats and thousands of accessories, gadgets and technologies. The show also acted as a launchpad for innovation, with more than 16 new products revealed, including four global debuts.

Organisers claimed the event underlined the significance of the Australian boating industry, which contributes more than A$10bn (US$6.52bn) annually to the national economy and supports more than 35,000 jobs. The Sydney Boat Show itself injects hundreds of millions of dollars into the NSW economy, generates millions in sales and orders, and underpins tens of thousands of jobs.

Boating Industry Association Ltd (BIA) president Adam Smith said the feedback from exhibitors, stakeholders and the general public had been overwhelmingly positive.

“The roll out and response to the new format has been very encouraging but the show has only been possible through strong collaboration between exhibitors, industry, partners and sponsors to ensure a unified approach that benefits both the sector and the public,” he said.

“People engage with the marine lifestyle in so many different ways but across the board it is essential their experience is a positive one, guided by the right knowledge and expertise to ensure they have a positive experience.

“By 2030 it is predicted Australia will have six million people boating in a wide range of boats and watercraft, more than one million registered boats and A$20bn spent annually on boating and related activities,  further underscoring the fact that boating matters,” Smith said.

Malibu Sydney owner Roy Newlan said: “Foot traffic has been both strong and of high quality. We’re meeting with serious buyers who are clear about what they want and the overall experience feels purposeful and positive, with fewer tyre-kickers.”

Blue Water Yachts managing director David Bradburn said: “We were glad that we were part of the 2025 Sydney Boat Show within the Riverina Avenue precinct. It was also encouraging to hear that many potential customers came to Olympic Park specifically to see our Cygnet 20 on display, and we’re hopeful this interest will translate into several sales post event.”

The Sydney Boat Show was delivered by the Boating Industry Association Ltd (BIA) in partnership with Mulpha Events, with the support of Partner in Safety Transport for NSW, Anaconda, Century Batteries, GM Specialty Vehicles, and Ocean Magazine.

The show marked the first of two major events under the BIA’s new dual-format strategy. The next event will be the Sydney International On-Water Boat Show which will take place at Darling Harbour, 13-16 November 2025.

The Sydney International On-Water Boat Show will bring a festival atmosphere to Sydney in spring, showcasing more than 200 luxury vessels on a purpose-built marina at Cockle Bay, with an expanded onshore display stretching across Palm Grove, Tumbalong Boulevard and Tumbalong Park. Extended opening hours will take full advantage of Sydney’s iconic twilight and harbour lifestyle.

Source: www.exhibitionworld.co.uk

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