Malaysia Convention & Exhibition Bureau (MyCEB) and Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS) have signed a Strategic Partnership Agreement which they believe will give a huge filip to Malaysia Business Events Week (MBEW) 2024.

The collaboration, the partners say, also demonstrates their dedication to advancing a more inclusive and dynamic business events industry.

The signing ceremony of the new agreement was held in Putrajaya and Mr Azman Haji Tambi Chik, CEO of MyCEB, said: “This year’s MBEW is particularly significant for MyCEB. In the past, we facilitated the BE Xchange, allowing buyers and sellers to connect and conduct business. Recognising the need for a more integrated approach, we are thrilled to partner with our esteemed industry colleagues and have MACEOS lead this crucial segment.”

MACEOS has a total of 99 booths at the expo and currently, there is 81% take up for the expo, while MyCEB has secured 49 hosted buyers.

Scheduled to run, 19-21 August at Kuala Lumpur Convention Centre, MBEW 2024 will feature EVENTXPO 2024. Under the theme ‘Everything, Everywhere, Events!’, it promises to be a major marketplace showcasing the latest in business events products, services, technology, trends, and insights.

Azman added: “Our partnership with MACEOS is more than a strategic move; it reflects our commitment to innovation and excellence in the business events industry. We hope this collaboration will pave the way for an even bigger and better MBEW in the years to come, setting new industry standards.”

Datuk Dr. M Gandhi, President of MACEOS, said: “We are enthusiastic about this partnership with MyCEB. EVENTXPO 2024 will not only showcase the dynamic nature of our industry but also provide a vital platform for knowledge exchange, networking, and career development.”

Source: www.exhibitionworld.co.uk