North America


Grip, the international  AI-powered event platform, has acquired Connectiv Holdings’ event management system (EMS) which powers leading events such as Manifest (logistics tech with 6,000+ participants), Blueprint (real estate tech) and Medicarians (senior health, wealth and age tech). Connectiv Holdings is a New York-based event studio co-founded by Jay Weintraub.

The newly acquired products are now part of Grip’s ‘Manage’ product suite, a powerful EMS that Grip says can save organisers time while driving participant conversions. Now offered to event organisers internationally, Manage includes products for event registration; sponsor/exhibitor management; side event management, and smart badges.

Events using the new Grip Manage solution include HumanX, a new AI gathering, which has been founded by the team behind Money2020, Shoptalk, HLTH and ViVE with $6m in venture funding.

Emily Narcessian, head of product, HumanX, said: “I am passionate about leveraging new event technology to create a unique, stellar experience for attendees. Nearly every goal HumanX set to achieve this, Grip is able to provide. One of the reasons why it made the decision really easy for our company to work with them.”

Comprehensive platform

This deal means that, for the first time, Grip is offering commercial event organisers a complete, end-to-end platform which can provides organisers flexibility to choose the features they need. For example, organizers can use their existing registration and event management products in combination with Grip’s event engagement platform (i.e. matchmaking, meetings and mobile event app) thanks to the company’s Native Integrations wizard.

“This acquisition means we’re now the most complete solution for event organisers wanting to increase revenue,” said Tim Groot, founder and CEO of Grip. “In addition, our research shows that using the Connectiv Holdings’ EMS results in significantly higher event app activations, connections and meetings. This is because having such a powerful event management solution, including registration, means we have more control of the data flowing into our platform, improving outcomes for event organisers and their participants.”

Grip has had a deep integration with Connectiv Holding’s EMS since 2018 and claims that it has extensive data to prove the multiple benefits it brings organisers, such as a 250% increase in the number of connections made at events.

Groot added that the acquisition deal had been driven by our customers. “They’ve been constantly asking us for an integrated registration system, and all the other EMS tools needed to seamlessly manage their events. That’s why we went on the hunt for the best system we could find. Rather than build it ourselves, we went one better: we acquired and integrated an EMS built by event organisers for event organisers.”