Messe Frankfurt has joined GMTX Co Ltd as co-organiser of Automation Expo, expanding the company’s portfolio of manufacturing trade events in Southeast Asia. This collaboration extends the German company’s presence in Thailand, connecting the region’s manufacturers with the international expertise and resources of Messe Frankfurt’s global network. The next edition will run 25-27 February 2026 at the Nongnooch International Convention and Exhibition Center (NICE) in Pattaya, which sits at the centre of the Eastern Economic Corridor (EEC), Thailand’s flagship initiative for high-tech industrial development.
Wolfgang Marzin, president & CEO of Messe Frankfurt Group said: “Messe Frankfurt currently organises 11 events and conferences worldwide as part of its Electronics and Automation Technologies portfolio, covering smart and digital automation, intelligent motion and power electronics, alongside energy management solutions. With this new addition, we are reinforcing our commitment to supporting Thailand’s manufacturing sector through the next phase of digital transformation, ensuring that both local SMEs and multinational enterprises benefit from the same high standards and international connections found in our events worldwide.”
Thailand is facing a severe demographic shift, with record-low birth rates and a rapidly ageing population shrinking the workforce. Economists have warned that to maintain regional competitiveness, the industrial sector must urgently shift focus to high-tech industries and automation.
Consequently, manufacturers are looking to technology providers to help bridge this labour gap and sustain the sector’s high-value production.
Serving this industrial base, Automation Expo is held in Chonburi province, one of the three provinces that make up the country’s Eastern Economic Corridor (EEC).
The Thai government has eased regulatory processes, alongside major infrastructure projects to upgrade the region’s transport and logistics capacity. This combination of policy and infrastructure has strengthened the region’s appeal to international investors. In the first half of 2025, the EEC attracted $1.7bn in foreign capital, representing 56% of Thailand’s total foreign investment, while new company registrations rose by 36% compared to the same period in 2024.
The 2026 edition of Automation Expo will present a comprehensive range of technologies across every stage of the production cycle, from factory floor systems to enterprise-level infrastructure. Industrial automation systems, robotics, smart sensor technology, and digital infrastructure will be featured alongside software for design, simulation and process control. Professional services for project analysis and financing will also be available.
Covering 7,500sqm of exhibition space, the event is expected to bring together around 150 exhibitors.
The event is supported by a number of prominent organisations and industry associations, including The Federation of Thai Industries (FTI) and the Logistics Division, Department of Industrial Promotion, as well as the Thai-German Institute (TGI) and the Artificial Intelligence Association of Thailand (AIAT).
visit www.automationexpo-asia.com
Source: www.exhibitionworld.co.uk
Comments are closed.