Ticket booking is now open for WTM London 2026, with organisers keen for this year’s show to build on last year’s record‑breaking performance. New features and standout experiences will be introduced across the show floor for the event which takes place again at Excel London (3–5 November).
WTM London 2026 part of RX Global who say last year’s show was the biggest and most successful to date, with 182 countries represented. Exhibitor numbers increased 5% year‑on‑year – driven in particular by the rapidly expanding Travel Tech region (+55%) – and total attendance rose to 46,500. The event also welcomed 5,500 buyers (up 8% year‑on‑year), while confirmed business meetings were up 16% at over 40,000. Organisers claim over £2.2bn in business deals could be directly attributed to WTM London.
For 2026, WTM London is charging for visitor tickets from the commencement of the registration campaign, with the ticket price frozen at 2025 levels. By purchasing a ticket before the 1 August, visitors can save 50% versus on-the-day pricing and ensure access to the expert speaker line-up, the WTM Global Travel Report and to WTM Travel Tech, a co-located event designed to cater for the increasing demand and growth of the sector.
Following a successful debut, WTM TrendFest will return in 2026, taking on a more prominent position at the heart of the show, while WTM TV returns with larger screens and increased visibility across the show floor.
WTM London will also unveil a refreshed conference programme for 2026, introducing a new stage format alongside the return of its most established features. This year’s theme for the content will be Resilience, rebound & reinvention: the next era of global travel.
New for 2026 is the WTM Wanderlust Headliner Stage, hosted and curated by WTM’s official consumer media partner, Wanderlust, bringing a more outward‑facing perspective to the programme.
Speakers for the Wanderlust Headliner Stage have also been announced and include:
- Andrew Flintham, managing director, British Airways Holidays
- Gloria Guevara (pictured), president & CEO, World Travel & Tourism Council (WTTC)
- Sir Michael Palin, actor, writer, traveller
- Patricia Yates, CEO, VisitBritain/VisitEngland
- Rob Ransom, SVP and chief strategy officer, Booking Holdings
Alongside this, the Trends Stage, Experience Hub and the Future Stage will feature senior C‑suite voices and industry leaders.
Flagship features including the WTM Ministers Summit in association with UN Tourism and WTTC and the ITT Future You Forum will return for 2026.
The Egyptian Tourism Authority is WTM London’s Premier Partner for 2026. In 2025, Egypt welcomed nearly 19 million international visitors, a 21% increase on 2024 and well above the global average growth rate of 5%.
Chris Carter‑Chapman, event director, WTM London, said: “WTM London 2025 set many records, providing us with an impressive platform for further success and growth in 2026. We look forward to welcoming the global travel industry in London to create new opportunities, fresh connections and more prosperity for our sector.”
Source: www.exhibitionworld.co.uk
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