Government policies and a major market shift towards AI, digitalisation, electrification, energy efficiency, and sustainability have resulted in Malaysia becoming more attractive for investors interested in sustainable products and solutions in the automotive industry.
This year, Automechanika Kuala Lumpur 2025, which takes place 15-17 May, features an expanded showcase across six halls at the Kuala Lumpur Convention Centre. The exhibition will showcase new zones and the return of specialised areas that spotlight new mobility solutions.
Under its Green Investment Strategy (GIS), Malaysia is targeting seven key areas of investment potential: bioenergy, carbon capture, circular economy, energy efficiency, green hydrogen, green mobility, and renewable energy. Nearly all of these areas intersect with the automotive sector, and green mobility, in particular, is gaining prominence in Malaysia and leading automotive brands are entering the Malaysian market.
Hyundai Motor Company (HMC) plans to invest US$479m in Malaysia over the next five years. As part of this initiative, around 30% of the company’s vehicles that are manufactured in Malaysia will be exported to other countries in Southeast Asia.
Domestic leader Proton has also made significant strides by launching its first electric vehicle and is collaborating closely with Chinese manufacturer, Zhejiang Geely Holding Group.
Fiona Chiew, general manager of Automechnika organiser Messe Frankfurt (HK) Ltd, commented: “Malaysia is gaining significant traction from foreign investments and government policies aimed at sustainable technologies. Together with Malaysia’s ASEAN chairmanship for 2025, this positions the country to strengthen its leadership in the Southeast Asian automotive industry. However, the development spurred by these changes is rapidly reshaping the market, and local players must prioritise workforce training, skill development, and modern technologies to adapt effectively. The innovations at the 2025 edition of Automechanika Kuala Lumpur are vital for Malaysia and the global automotive industry in meeting the rising demand for charging technologies, electric parts and solutions, and automotive talent, fuelled by the energy transition.”
Once again, autoFEST@KL show component will feature exhibits on Japanese Domestic Market (JDM), motorsports, and Esports and gaming, creating an interactive experience within the fairground. DIY workshops will facilitate learning and knowledge sharing through high quality demonstrations.
Source: www.exhibitionworld.co.uk
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