The relaunched Prolight + Sound show will be streamlined to three days next year with a sharper focus on the European market, down from the previous four-day format that attracted 23,003 visitors from 108 countries in 2025.
Following exhibitor feedback, the new three-day format will deliver a more focused experience for both exhibitors and visitors.
The new direction will enable Prolight + Sound to build on its strengths as the European hub for the live events and entertainment community, with a core focus on lighting, audio, and theatre and stage technology.
Focus on sustainability and AI
The event’s supporting programme and Prolight + Sound Colleges will once again spotlight key industry topics. Sustainability will take centre stage, alongside developments in the use of AI in event technology. Security will also be a prominent theme, with content addressing event safety, data protection and crisis management.
The educational formats will be further refined in both content and structure, offering a platform for both young professionals and seasoned experts to expand their knowledge from bilingual panels and introductory lectures to hands-on workshops led by renowned specialists.
Environmental concepts will also come into sharper focus through a partnership with the European Association of Event Centres, with formats covering green touring and climate-friendly design. An expansion of educational offerings in the lighting sector is also planned.
Kerstin Horaczek, vice president of technology shows at Messe Frankfurt, said: “With this repositioning, we want to send a clear message that we are listening and we are shaping side by side with the people this trade fair is made for.”
Source: www.exhibitionworld.co.uk
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