Star Live has announced a collaboration with Electra to deliver integrated solutions in Saudi Arabia and the wider Middle East.
Based in Dubai, with an office in Saudi, Electra is a production partner for many of the region’s exhibitions and live events, offering fit-out, temporary venues, furniture, tenting, logistics and on-site delivery.
The deal, effective immediately, will see Star Live bolster the offering by providing its portfolio of equipment, including stages, modular solutions and seating, to provide a full-service offering in the region. It said the focus is on the delivery of turnkey solutions across entertainment, sport, brand activations and cultural projects, supporting both temporary and longer-term installations.
The partnership is understood to have been struck in response to the increasing demand in the region for event delivery partners that can work across multiple disciplines, and therefore simplify procurement and deliver at pace on site.
Star Live already has an established and expanding presence in Saudi Arabia through Star Live Arabia, while Electra has a track record of delivering complex event and temporary environments across the Middle East.
“Saudi Arabia is redefining what’s possible in live events and temporary venues,” said Star Live CEO Grahame Muir. “Our collaboration with Electra is about combining shared core values, international experience with strong local delivery to support projects of unprecedented scale and ambition, and to play a meaningful role in the Kingdom’s long-term cultural and entertainment landscape.”
“Saudi Arabia’s ambition demands delivery partners who combine creativity with world-class executional standards,” said Electra CFO & acting CEO James Payne. “Partnering with Star Live strengthens our ability to deliver fully integrated, multi-disciplinary solutions and premium environments at speed, while maintaining the quality, accountability and on-site excellence our clients expect from Electra.”
Pictured L-R: Electra chief commercial officer JX. Paulin, Star Live CEO Grahame Muir, Electra CFO & acting CEO James Payne and Star Live chief commercial officer Simon Broyd.
Source: www.exhibitionworld.co.uk
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