Belfast’s The SSE Arena, (cap. 11,000) has announced the renewal of its partnership with Ticketmaster, celebrating 25 years of working together.
The Arena has been Northern Ireland’s go-to venue for live entertainment since its grand opening in 2000.
As one of the UK and Ireland’s first arenas to go completely 100% digital, The SSE Arena has adopted cutting-edge technology, including utilising Ticketmaster’s SafeTix.
These features ensure secure, contactless entry through NFC passes via Apple and Google Wallet, and also support the Arena’s commitment to a fully sustainable future.
Beyond ticketing, the Arena has also recently announced it is now eliminating single-use plastic cups, underlining its commitment to sustainability and innovation.
Claire Cosgrave, associate director of experience at The Odyssey Trust, said: “Ticketmaster has been with us every step of the way over the last 25 years. With their unrivalled reach, technology and team of experts, together, we’re making sure every fan has the best experience every time – from buying a ticket right through to seamless entry. We look forward to many more unforgettable moments of live entertainment to come.”
While Keith English, managing director of Ticketmaster Ireland, said: “The SSE Arena has always been ahead of the game when it comes to creating amazing live experiences for fans. We’re so proud to have been part of their journey for the past 25 years and to continue working together as the demand for live events in Northern Ireland continues to boom.”
Source: www.exhibitionworld.co.uk
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