MBB Consulting Group and the International Association of Exhibitions and Events® (IAEE) have entered into a partnership to provide IAEE members with enhanced global content and specialised exhibition consulting services.
IAEE members will be able to gain access to MBB’s consulting expertise in growth strategies, market research, mergers and acquisitions, venue consulting, and education. The partnership also extends MBB’s reach into the United States, a key focus market where MBB already works with three dedicated consulting partners as part of its international network.
Founded in 1928 as the National Association of Exposition Managers, the IAEE today represents more than 12,000 professionals across 50+ countries who organise, manage, and support exhibitions worldwide.
Marsha Flanagan, M.Ed., CEM, president and CEO of IAEE, commented: “IAEE remains dedicated to empowering our global membership with the resources and knowledge they need to excel in an increasingly dynamic exhibitions industry. Through strategic initiatives like this, we are delivering the practical solutions and forward-thinking perspectives that enable our members to adapt, innovate, and achieve sustained success in their markets.”
“This collaboration with IAEE is an exciting opportunity to strengthen the exhibition industry by combining our international expertise with IAEE’s global reach,” said Matthias Tesi Baur, CEO and founder of MBB.
“With world-class consulting products ready to enhance growth, we are proud to bring international content to IAEE members and contribute to advancing the exhibitions industry worldwide.”
Source: www.exhibitionworld.co.uk
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