Blackthorn, the New York-based Salesforce-native event management company, has announced the launch of three new onsite event solutions: Blackthorn Smart Capture, Blackthorn Event Navigator, and Blackthorn Badge Generator.
Chris Federspiel, CEO of Blackthorn, said: “Events are where relationships begin and grow. Our customers are telling us they want technology that amplifies these human moments. With our new onsite suite, we’re giving teams the tools to turn every in-person interaction into measurable impact.”
The ew new lead capture app lets teams scan any badge or business card — no QR codes or rented scanners needed — and sync leads directly into Salesforce. It offers AI-powered enrichment and full data ownership.
The mobile attendee Navigator app brings together agendas, digital tickets, real-time updates, and an attendee directory in one app. Organisers can launch mobile event experiences with event data synced automatically with Salesforce.
Blackthorn Badge Generator is a Salesforce-native badge generation tool. Using prebuilt Word templates and Nintex flows, teams can design, merge, and print badges in bulk or on demand. Every badge reflects the latest Salesforce data.
“These launches bring every onsite moment, including registration, check-in, navigation, and lead capture, directly into Salesforce – your single source of truth,” said Katie Campbell, senior director of product at Blackthorn.
By keeping every touchpoint within Salesforce, Blackthorn said it helps organisations reduce complexity, eliminate data silos, and measure event performance with clarity.
Source: www.exhibitionworld.co.uk
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