US business events management company PRA, specialising incorporate meetings, incentive travel programmes and conferences, has announced the appointment of Bob Priest-Heck (pictured) to the company’s Board of Directors, effective 7 November.
Priest-Heck brings over three decades of leadership experience in the events and experiential marketing industry. Most recently, he served as chief executive officer of Freeman, where he guided the company through a transformative period. During his tenure there, Priest-Heck broadened the company’s service offerings, championing technological transformation. He is also currently engaged in a partnership with San Diego State University L. Robert Payne School of Hospitality and Tourism Management to advance the hospitality, tourism, and event industries and the International Association of Exhibitions and Events recently awarded Priest-Heck its 2025 Lifetime Achievement Award.
“I am thrilled to welcome Bob to the PRA Board,” said Ariane Coldiron, CEO of PRA. “Having had the privilege of working under Bob’s leadership at Freeman, I’ve seen first-hand Bob’s ability to lead large-scale event organisations, his deep understanding of client engagement, and his passion for innovation. I am thrilled to collaborate with him as we continue to elevate PRA’s services and expand our impact in the business events industry.”
Priest-Heck will work closely with PRA’s leadership team, the company’s private equity partner EagleTree Capital, and the rest of the Board to support PRA’s long-term strategic vision.
“I’ve had the privilege of working alongside some of the most passionate professionals in the events industry, and PRA stands out as a company that truly understands the power of experience to drive business results,” said Priest-Heck. “I’m excited to join the PRA Board, work with the team at EagleTree and contribute to its continued success as the company redefines what’s possible in business event management.”
PRA is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit pra.com.
Source: www.exhibitionworld.co.uk
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