Saija Syväjärvi (pictured), Master of Hospitality Management (UAS), has been appointed service and production director and member of the management team at Finland’s Helsinki Expo and Convention Centre. She will start in her new position on 1 April, 2026.
Syväjärvi has extensive leadership experience in service businesses in the real estate and hospitality sectors and joins Helsinki Expo and Convention Centre from Sato-Asunnot Oy. She also previously held leadership positions at Lapland Hotels Oy, Sokotel Oy and HOK-Elanto.
As service and production director at the venue, she will be responsible for technical services, construction services, event services, and graphic services.
She said: “It has been inspiring to witness the enduring appeal of this over one-hundred-year-old organisation, and I believe its future is excellent. The organisation plays a significant role in advancing Finland’s business life and tourism. I look forward to getting to know my new colleagues, partners and stakeholders.”
“Saija Syväjärvi brings extensive experience in leading and developing customer-oriented service solutions in demanding and large-scale operating environments. Her proven track record in systematically improving customer experience, combined with her ability to lead multidisciplinary teams, strongly supports our strategic goal of developing Helsinki Expo and Convention Centre into an even more impactful service and encounter environment,” said Veronica Lindholm, CEO of Helsinki Expo and Convention Centre.
Source: www.exhibitionworld.co.uk
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