Barcelona Wine Week (BWW) 2026 closed with this sixth edition marked by a significant increase in international buyers and attendance up 25%.
With 25,953 attendees and a robust programme of conferences and tastings, BWW again provided a strategic platform for the international profile of quality Spanish wine.
The show, held at Fira de Barcelona brought together 1,350 wineries from all over Spain, through 90 Denominations of Origin and quality seals.
Twenty percent of attendees were international and they came from over 70 countries.
BWW also brought together a thousand national buyers and distributors of retail, specialised distribution and the Horeca channel, the main wine distribution channels in Spain. Organisers reported over 13,600 business meetings.
Minister of agriculture, fisheries and food, Luis Planas, announced at the show the deployment of an ambitious foreign promotion strategy to consolidate the presence of Spanish products in emerging markets with high growth capacity, including India, the Mercosur bloc and Indonesia.
President of BWW, Javier Pagés said the numbers confirmed “the great international leap of the fair to promote the export of Spanish wine and show the world the richness and uniqueness of our wine-growing territories. The large number of business meetings held between exhibitors and buyers demonstrate the great interest of international markets in our wineries.”
Professionals were also able to attend a full programme of tastings, conferences and activities in Barcelona, with the participation of 138 speakers including critics, oenologists, Master of Wine and international experts.
It is estimated that the economic impact of holding the show on Barcelona is around €17m.
Source: www.exhibitionworld.co.uk
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