Europe

IFES and fwd: publish new ISO 20121 guide on sustainable event management

Increasing ESG requirements and the growing demand for verifiable sustainability standards are bringing ISO 20121 into sharper focus for companies in the event industry. With the ‘Quick Guide ISO 20121 – Sustainability Management in the Event Industry’, the fwd: Bundesvereinigung Veranstaltungswirtschaft e.V. and International Federation of Exhibition & Event Services (IFES) have published a practical guide to the application of the international standard ISO 20121.

The new book is published by Springer Gabler Verlag and is aimed specifically at companies in the event industry. The book offers a step by step guide to standard-compliant implementation of ISO 20121 – widely considered the central international management system standard for sustainable event management in the dimensions of ecology, economy and social issues.  Its certifiable management system approach is increasingly used in tenders and customer requirements as proof of credible and systematically anchored sustainability work. However, companies often face structural, organisational and documentary challenges in practical implementation. This is where the Quick Guide ISO 20121 aims to offer assistance, structured to lead from theory to auditable practice.

The Quick Guide provides shows how effective sustainability management can be established, embedded in existing structures and continuously developed. The guide addresses typical challenges at an early stage, makes responsibilities transparent and provides tried-and-tested solutions. This also includes an audit-oriented and easy-to-implement documentation structure.

The Guide is complemented by guest contributions form players in the event industry, illustrating how ISO 20121 can be pragmatically implemented in various company sizes and trades – from event agencies and trade fair construction companies to locations and catering or technical service providers.

The textbook was created from the joint association work of fwd: and IFES as well as the findings from the ISO 20121 convoy training programme. Since 2022, five successful convoys have already been carried out, in which around 50 member companies have participated.

“With the Quick Guide ISO 20121, we are making sustainability in the event industry practically feasible – with structure, clarity and a common understanding of how to achieve an effective and auditable management system,” said Marko Roscher, Sustainability Officer at fwd: Bundesvereinigung Veranstaltungswirtschaft.

The Quick Guide ISO 20121 is now available online – as an eBook (ISBN 978-3-658-50333-8) and as a softcover edition (ISBN 978-3-658-50332-1) under Quick Guide ISO 20121 – Sustainability Management in the Event Industry.

As part of EuroShop 2026, the Quick Guide ISO 20121 will also be presented in a public book presentation on February 24, 2026 on the Yellow Stage. The author responsible for fwd: Marko Roscher, together with guest authors Patrick Haag and David Baldig, will talk about the practical implementation of the standard and its significance for the event industry.

Source: www.exhibitionworld.co.uk

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