ISPO 2026, the trade event for the sporting goods, outdoor, and winter sports industries, which moves to Amsterdam RAI for the first time in November, is to partner with the It’s Great Out There Coalition (IGOT). This alliance, organisers say, demonstrates ISPO’s commitment to work with like-minded, community-focused sports and outdoor organisations to increase public awareness of the benefits of outdoor activities.
Both parties say they will work to bolster the cultural foundation of the sports industry with a renewed focus on advocacy and sustainability.
IGOT is a European not-for-profit collaboration that was launched by the outdoor industry in 2017. Its mission is to break down barriers to outdoor activity and enable more people across Europe to experience the benefits of spending time in nature. The coalition provides a platform for outdoor companies to show they are “doing business right” by investing in society and the environment.
IGOT actively supports grassroots initiatives as they create some of the most important entry points into the outdoors.
The partnership with organiser Raccoon Media Group provides a significant opportunity to elevate these grassroots stories, bringing them to a broader audience and strengthening connections across the sector.
As part of this initiative, the It’s Great Out There Coalition will deliver 125 Outdoor Activity Days on behalf of Raccoon Media, helping to introduce more people to outdoor experiences across Europe. These activities will align with key industry moments, including European Week of Sport, reinforcing the importance of physical activity and outdoor participation across the continent.
Through the partnership with Raccoon Media, IGOT will bring its mission to life at ISPO through a series of activations, including talks, discussions and physical activities.
Margo de Lange from IGOT said: “The outdoor industry has a long history of effective collaboration to tackle the biggest challenges and issues. It’s thanks to those principles of cooperation that the coalition was founded, and we’ve continued the approach in all of our work. We welcome opportunities to team up with formidable organisations such as ISPO that provide a global platform and an opportunity to bring together all who share our goal of getting Europe active in the outdoors, in a responsible and inclusive way, celebrating the natural beauty around us and fostering the need to protect it.”
For further information visit www.ispo.com and www.itsgreatoutthere.com
Source: www.exhibitionworld.co.uk
Comments are closed.