Middle East

ASM Global appoints GM for Bahrain’s new exhibition centre

ASM Global has appointed Dr Debbie Kristiansen as general manager of the new Bahrain International Exhibition & Convention Centre (BIECC), due to open in 2022.

The new BIECC aims to boost Bahrain’s position as a meetings and events destination, attracting future tourism investment and events to the region. With 95,000sqm of exhibition space over 10 Halls, a 4,000-seat tiered auditorium, 95 meeting rooms, Royal & VIP Majlis and a 250-seat restaurant, the Centre will be the largest venue of its kind in the Middle East.

Dr Kristiansen (pictured) is ranked in the Top 30 Most Inspirational Women in the Arab World 2019 and Middle East Female CEO of the Year 2018, with a long and distinguished career in the tourism, exhibition, events and entertainment industries.

ASM Global APAC & Gulf Region chairman and chief executive, Harvey Lister AM, said: “Debbie has more than 30 years’ experience in the industry and her leadership skills will bring many unique qualities to the role. Her appointment will help consolidate ASM Global’s reputation in the region as the world’s leading producer of event experiences and enhance Bahrain’s standing as an international meetings destination.”

Commenting on her appointment, Dr Kristiansen said: “I look forward to working closely with Bahrain Tourism & Exhibition Authority to develop and grow the international MICE business, and to create a long-term legacy for Bahrain”.

Source: www.exhibitionworld.co.uk

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