Asia

Automechanika Kuala Lumpur to become annual from 2024

Messe Frankfurt has confirmed that Automechanika Kuala Lumpur will become an annual event following its 2024 edition, 1-3 August at the Kuala Lumpur Convention Centre.

The once-biennial event has been a gateway for trade between Malaysia and the rest of the world for over 20 years. According to organisers, its format has shifted from a purely business-centric platform to one that incorporates activities and showcases for participants.

Fiona Chiew, general manager of Messe Frankfurt (HK) Ltd, says: “The decision for Automechanika Kuala Lumpur to become an annual event was based on feedback from government bodies, industry associations, exhibitors and visitors.

“Malaysia’s New Industrial Master Plan 2030 was a reoccurring theme in our extensive discussions, where the EV sector is set to play a critical role over the medium to long term.”

The strategic direction reflects the growing global focus on sustainability, technological innovation, and solutions for mobility and logistics across the automotive industry. Examples include Proton’s recent Memorandum of Agreement (MoA) with Smart Automobile to explore the possibility of locally assembling Smart vehicles.

Chiew adds: “(At the show,) participants can expect to see the latest innovations making their way to the local market, while Malaysian companies can benefit from the show’s network across ASEAN. This will ultimately contribute to the country’s growing influence in the regional automotive supply chain.”

Themes for the show will centre around the transformation of auto parts & components, manufacturing, accessories and customising, and repair and maintenance.

The brand’s flagship show, Automechanika Frankfurt, will take place 10 – 14 September 2024.

Source: www.exhibitionworld.co.uk

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