Places are still available on global association of the exhibition industry UFI’s major Business Mission to Colombia and LATAM, 14-15 October. The mission to Bogotá will be hosted by the city’s flagship venue and organiser Corferias.
UFI’s first Mission in the region serves two purposes: to connect international organisers, venues, and suppliers with the growing exhibition industry in Latin America and to spotlight the diverse opportunities in Bogotá.
The two-day programme is designed to offer insight into why the Colombian capital, in particular, is emerging as a strategic hub for trade fairs and events.
Open to both UFI members and non-members, the mission will bring together local, regional, and international stakeholders to learn about new prospects and create connections for companies looking to expand into the market.
So, who should attend? UFI is encouraging senior executives and key decision-makers in the following segments:
- International Exhibition and Event Organisers
- Exhibition Center Operators
- Exhibition and Event Industry Service Providers
- Government Agencies and Bureaus
Andres Lopez-Valderrama, executive president of Corferias, comments: “This event represents a unique opportunity to strengthen regional collaboration across Latin America, highlight Bogotá and the region’s potential as a hub for international exhibitions, and reaffirm our joint commitment to driving innovation and sustainable growth in the global events industry.”
Ana Maria Arango, regional director for Central & South America and director of sponsorship and partnership, adds: “Latin America and Colombia in particular offer a unique mix of dynamic markets, innovation, and cultural openness. Through this mission, we aim to create a platform where international companies can connect with local partners. Our region is moving alongside the international industry, following trends and implementing them locally. We are not left behind but really looking forward to keeping up with the international standards.”
She says the global community just needs to discover this market. “We have plenty of trusted partners in the region and Corferias has proven this role through the different international partnerships established in the last two decades. We look forward to welcoming international industry leaders to Bogotá for this exciting opportunity.”
The October Corferias UFI Mission Programme includes:
Six segments: speed networking, a workshop, Xchange sessions, presentation by Sebastian Witt, a presentation about the host venue and city and social activities.
To learn more about the programme and to register, visit: www.uficsa.org
Host venue Corferias has had 70 years’ experience as a key driver of Colombia’s economic and social transformation and hosts 65+ proprietary exhibitions and 2,100.000 visitors per year. Corferias’ activities contribute 4.7% to Bogotá’s GDP and 1.3% to the national GDP, as well as generating 62,000 jobs per year.
Corferias is a carbon-neutral company under ISO 14064-1 PAS 206 standards.
Source: www.exhibitionworld.co.uk
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