Dubai World Trade Centre (DWTC) and Informa Group will form a joint venture, Informa International, that will be fully operational by Q4 2025.
The new company will be headquartered in Dubai, operating out of the Middle East, South Asia and Africa.
The venture will merge DWTC’s exhibitions with Informa’s UAE-based portfolio, managing 40+ business events across industries including:
- Food – Gulfood
- Technology – GITEX, GISEC
- Healthcare – WHX (formerly Arab Health)
- Energy – Middle East Energy
- Aviation – Dubai Airshow
Projected annual revenue is $700m+, with plans to expand DWTC’s event brands into international markets and attract Informa’s global events to Dubai.
HE Helal Al Marri, director general, Dubai World Trade Centre Authority, said: “DWTC has anchored and enabled Dubai’s leadership as a preferred global hub for the MICE Sector. With the city’s flagship events like GITEX and Gulfood expanding internationally, and Informa’s portfolio of leading shows in complementary sectors across the super-region – this strategic partnership is set to be a transformation engine for cross-border trade.”
Stephen Carter, group chief executive, Informa PLC, said: “We already have a great partnership in Dubai with DWTC and today’s announcement will further expand our relationship, allowing us to create something quite unique and special together in what is a highly vibrant and fast-growing market.”
The partnership will launch as Dubai expands its event infrastructure, with the AED 10bn ($2.7bn) expansion of Dubai Exhibition Centre (DEC) opening in 2026.
Source: www.exhibitionworld.co.uk
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