North America

embedded world goes West

NürnbergMesse is expanding westward with its embedded world exhibition, with news that the first embedded world North America will be held in the ‘Silicon Hills’ of Austin, Texas, the heart of the US computer and software industry, 8-10 October 2024.

The move by the German organiser will see the new edition follow on from the premiere of embedded world China in Shanghai, 14-16 June 2023.

The North American edition thus becomes the second international offshoot of this successful Nuremberg-based exhibition. NürnbergMesse will work on the US market in the future in collaboration with its partner WEKA FACHMEDIEN Gmbh.

“Embedded systems are now found in almost every smart device and form the basis for Industry 4.0,” says Professor Dr Roland Fleck, CEO NürnbergMesse Group. “Accordingly, there is strong demand from abroad for a further international industry platform, which we will make available in the US in the future.”

Dr Fleck’s co-CEO Peter Ottmann adds: “With our new events in the US and China, we are also meeting the regional wishes and needs of our exhibitors and trade visitors in these two key embedded sector markets, while simultaneously pressing ahead with our own rigorous international growth programme.”

The concentration of major industry players such as AMD, Apple, Dell, Google, Hewlett-Packard, IBM, Oracle and Wincor Nixdorf makes Austin a suitable venue for the first embedded world North America, which will be held in two exhibition halls at the Austin Convention Center.

“North America has traditionally played a key role in the development of the embedded sector, and it still does with innovations,” says Dr Axel Sikora, chair of the embedded world conference and the embedded world Advisory Board. “We therefore firmly believe that embedded world North America will quickly find its place in the global network of the embedded community.”

“Although there are various events for the electronics sector in the US, there are none that focus on embedded systems,” says Benedikt Weyerer, executive director embedded world. “We are now closing that gap with embedded world North America.”

The new event will be organised and run by the US subsidiary of NürnbergMesse, headquartered in Atlanta. “We will develop an exhibition and conference format that perfectly adapts the successful design of the leading exhibition in Nuremberg for our customers in the US, providing a stage for both expertise and products in equal measure,” says Bill Ingwersen, managing director of NürnbergMesse North America Inc.


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