The International Congress and Convention Association (ICCA) has announced a new two-year strategic partnership with the International Federation of Exhibition and Event Services (IFES). The agreement, formalised through a Memorandum of Understanding signed at IMEX Frankfurt, marks a step forward, says ICCA, in the association’s mission to foster global collaboration, drive knowledge exchange, and advocate for sustainable, innovative practices across the international meetings and events industry.

By aligning with IFES, ICCA says it is strengthening its connection with the global events supply chain.

ICCA’s CEO, Dr Senthil Gopinath, said of the new partnership with IFES: “Together, we’re not only expanding our reach, we’re also creating new opportunities for learning, innovation, and sustainable growth that will benefit our entire community.”

A cornerstone of this alliance will be a shared focus on education and professional development, fostering collaboration between the two organisations and spotlighting innovation, sustainability, and emerging trends. ICCA and IFES will also exchange select research and educational resources to further enrich their respective communities.

Jörg Zeissig, president of IFES, stated: “Partnering with ICCA enables us to expand our global reach and takes a significant step forward in our mission to foster global collaboration across the various businesses within the exhibitions and events industry. By combining our resources and expertise, we aim to create innovative educational opportunities and advocate for sustainable practices that benefit our members worldwide.”

Source: www.exhibitionworld.co.uk