In Madrid, the ninth edition of a major hospitality show, Horeca Professional Expo (HIP), concluded on 12 March.
Bringing together 56,793 professionals and executives from the hospitality sector with 817 exhibiting companies, the three-day show generated over €84 million in economic impact for the city.
Organisers Nebext report that the exhibition boosted Madrid’s status as a destination for hospitality investment by Latin American markets.
The event also included the Hospitality 4.0 Congress, which hosted 703 speakers from global hospitality brands. Topics covered included artificial intelligence, robotics, experience-driven hospitality and workforce wellbeing. The congress focused on profitability, operational improvement, and competitive differentiation in a market facing spending constraints.
Brands represented included Palladium Hotel Group, Meliá Hotels International, The Ritz-Carlton, Minor Hotels, KFC, Five Guys, Krispy Kreme and Dunkin’.
Source: www.exhibitionworld.co.uk