With a new CEO and strategic direction, Sweden’s Stockholmsmässan is setting its sights on reinforcing its position in the Nordic region as a top venue for congresses and exhibitions.
In October, Mats Viker took over as CEO with a mandate to develop Stockholmsmässan in line with key trends shaping the meetings industry, such as digitalisation, sustainability, and the growing demand for niche and personalised experiences.
The new strategy also affirms the Stockholm venue’s commitment to the Älvsjö district at least until 2035. The decision to stay, provided “a valuable window of time to further develop Stockholmsmässan’s long-term operations in line with our newly defined strategy,” said Mats Viker.
Each year, Stockholmsmässan hosts more than 800,000 visitors who attend events across a wide range of sectors – from gaming and tech to life science and major international congresses and trade fairs.
“We want to act as a vibrant accelerator for the Stockholm region. Our role is to collaborate, drive progress and connect companies, organisations and people,” said Anna-Karin Werner, head of congresses and guest events at Stockholmsmässan.
Source: www.exhibitionworld.co.uk