Excel London and Budweiser Brewing Group (BBG), part of AB InBev, has announced a new multi-year partnership linked to the venue’s continued investment and growth strategy.

BBG, known for brewing some of the UK’s most popular beverages, including Corona, Stella Artois, Camden and Budweiser, will now become the London venue’s official beer & cider partner.

As well as offering Excel’s four million annual visitors an even wider choice of products, the new partnership also includes investment in the venue’s boulevard bar that will become a Camden branded experience, serving a wide range of BBG favourites.

Additionally, the partnership extends to Excel’s brand-new restaurant, the Waterfront Street Kitchen & Bar part of the venue’s new immersive entertainment district Immerse LDN.

Excel’s chief commercial officer, Simon Mills said: “We know from independent research that Excel’s average visitor dwell time is more than 7.5 hours and key to that is connecting and networking over a drink, so we’re delighted to be partnering with Budweiser Brewing Group and to be serving some of the UK’s most-loved beverages.”

Brian Perkins, president of Budweiser Brewing Group, said: “At Budweiser Brewing Group, we believe in creating memorable experiences that bring people together, and this partnership with Excel London offers the perfect platform to do just that. We look forward to elevating the visitor experience with our exceptional portfolio of brands.”

BBG products are now available across the venue including hospitality, retail and Excel’s forthcoming 25,000sqm expansion.

Source: www.exhibitionworld.co.uk