North America

Eventbrite offers its marketing tools to all platform users

Global event ticketing platform Eventbrite is making its platform and advanced ticketing and marketing tools available to everyone. The features, to be released soon, include unlimited event publishing, promotion at no cost, reduced Pro Plan fees, and a timed entry feature.

“When you use Eventbrite, you’re getting access to a comprehensive suite of tools that are both powerful and easy to use, all designed to help you connect with new audiences and engage your community. We’re here to make the process from idea-to-execution as smooth and cost-effective as possible … our goal is to help organisers connect with more people and propel the success of their events,” said Julia Hartz, co-founder, CEO & executive chair of Eventbrite.

Unlimited event publishing

Now Eventbrite is enabling event organisers to publish and promote unlimited events and tickets with no organiser fees. They will have full access to its suite of ticketing and marketing resources, including tools for creating, managing, and tracking social ads and email campaigns, plus the ability to send up to 250 marketing emails daily. Standard, low-cost ticketing fees will still apply.

Reduced cost Pro Plans

Eventbrite has transformed its Pro Plan into an email marketing subscription. The plan removes event capacity limits and lowers subscription fees, giving organisers the option to send additional marketing emails. With Eventbrite claiming its  email marketing tool delivers a 59% higher open rate than the industry average, the subscription add-on should help organisers bolster their event promotion.

Timed ticketing

In addition, a new timed entry feature is said to simplify event entry and make managing crowds easier. Organisers will be able to create multiple daily time slots for their events, a tool ideal for events such as tours, excursions, classes, and more. Eventbrite claims the feature will make event set-up and capacity management easier for organisers, improving event flow and offering attendees a smoother experience.

Source: www.exhibitionworld.co.uk

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