The Brihanmumbai Municipal Corporation’s (BMC) recent move to make it mandatory for shops to use signage boards with regional languages could create a slew of business opportunities for the signage industry in India. And the trade show for the sector, Media Expo’s return in May after two years is set to see around 100 exhibitors showcasing LED and digital signages, advancements in printing technologies and branding solutions in Mumbai.
Top signage brands will demonstrate innovative solutions at the three-day fair, 12–14 May at the Bombay Exhibition Centre.
LED display screens dominate India’s digital signage market. The next big opportunity lies in digitising OOH (out of home) spaces and the civic body’s regional push hints at a massive opportunity – both for signage manufacturers and retailers. “Moving beyond traditional signages, retailers can adopt advancements in digital and electronic signages to capture consumer attention and increase retail footfalls. We are confident that the broad showcase will help retailers, corporates and marketers gain new perspectives on the shifting trends,” says Raj Manek, executive director and Board Member, Messe Frankfurt Asia Holdings Ltd. The organiser says the first post-pandemic edition of Media Expo in the financial capital has attracted 20 new entrants from Ahmedabad, Mumbai, New Delhi, Pune, Surat along with international players from Germany, Italy, and the UK.
An exclusive White Paper on ‘Indian Digital Signage Industry 2022 – 2028’ will also be unveiled by 6W Research at the three-day expo next month.