Asia

HKTDC launches seven spring parallel events covering lifestyle products and licensing

In Hong Kong, the increasing demand for products of sophisticated industry sectors such as fashion, lifestyle and product design is creating many new business opportunities.

The Hong Kong Trade Development Council (HKTDC) will hold a series of exhibitions and conferences this spring, covering various lifestyle sectors. The seven events will run concurrently for the first time, 19-22 April, at the Hong Kong Convention and Exhibition Centre.

The HKTDC events include the Hong Kong Gifts & Premium Fair; Home InStyle (formerly the Hong Kong Houseware Fair); the Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle (formerly Hong Kong Fashion Week); the Hong Kong International Printing & Packaging Fair, as well as the Hong Kong International Licensing Show and Asian Licensing Conference. Under the Exhibition+ hybrid model, exhibitors and buyers have the opportunity to participate beyond physical shows, through the intelligent Click2Match platform which will run until 29 April.

Sophia Chong, HKTDC deputy executive director, said: “Hong Kong is a unique creative and cultural hub where East meets West and the city always excels in creativity. The HKTDC has been committed to promoting creative and design industries and is gathering a number of large-scale exhibitions this April, covering lifestyle products and licensing.”

The HKTDC has invited buyers from all over the world through its 50 global offices, and expects the participation of 170 buying missions from 50 countries and regions, including Mainland China, Japan, South Korea, ASEAN, India, the Middle East, Germany, France and the United States.

The Hong Kong Houseware Fair has been renamed Home InStyle, and the Gifts & Premium Fair, Home InStyle, and the Home Textiles and Furnishings Fair will draw more than 2,650 exhibitors from 19 countries and regions.

As a leading trade show in the Asian fashion and textile industry, Hong Kong Fashion Week, renamed Fashion InStyle, brings together nearly 430 exhibitors covering the entire industry chain.

The Hong Kong International Printing and Packaging Fair, jointly organised by HKTDC and CIEC Exhibition Company (Hong Kong) Limited, will feature over 450 exhibitors and the Hong Kong International Licensing Show will showcase more than 500 licensing projects and brands.

Source: www.exhibitionworld.co.uk

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