Hyve Group announced, 17 June, the launch of POSSIBLE Europe, supported by 50+ leading organisations from across the marketing ecosystem. The event will run 12–14 October 2027 at the Carlos Lopes Pavilion and surrounding area in Lisbon, Portugal.
POSSIBLE Europe is the European extension of one of the marketing industry’s fastest-growing global platforms and the new edition aims to serve as a new gathering place for senior decision-makers from across the continent.
Since launching in Miami in 2023, POSSIBLE has become one of the industry’s most influential gatherings. POSSIBLE Europe extends that platform across the European continent.
“Our vision for POSSIBLE was never to build another conference, but to create a platform where the senior leaders shaping the future of marketing, technology, media and culture could come together to build relationships, exchange ideas and create real business outcomes. Bringing POSSIBLE to Europe is the natural next step in building a truly global community,” said Christian Muche, co-founder and global president, POSSIBLE.
To lead the launch, POSSIBLE has appointed Gabrielle Perez as vice-president, POSSIBLE Europe. She joins from Cannes Lions where she spent more than six years and most recently led the global retention sales organisation.
“The demand for a human-first approach to business has never been greater, but is equally matched with the need to drive impact and real business outcomes. We are building an event to do both with POSSIBLE Europe, backed by the global marketing community,” Perez said.
Like POSSIBLE in Miami, POSSIBLE Europe is developed in partnership with the Marketing + Media Alliance (MMA), one of the world’s leading marketing industry associations.
POSSIBLE is owned and organised by Hyve Group.
Find out more at www.hyve.group.
Source: www.exhibitionworld.co.uk
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