Leisure industry event, IAAPA Expo Europe, is set for a return after four years to London, 21–25 September 2026, at Excel London. Organisers are tracking growth of 50% in the show’s space since 2022, with a record show floor of 21,000sqm, more than 800 exhibitors, 175+ industry speakers and over 60 education sessions anticipated.
The show is aimed at attractions industry professionals from across Europe and beyond and the show floor will showcase the latest in ride technology, guest solutions, design, and operations, offering attendees a first look at innovations shaping the future of attractions.
The Expo’s education programme will feature insights from leading subject matter experts across key areas including sustainability, leadership, safety, and young professional development.
The line up of special events designed to foster connection and celebrate industry excellence, includes the Leadership Breakfast featuring Robert Dahl, CEO of Karls Erlebnis-Dorf and Wouter Dekkers, CEO of Momentum Leisure. EDUTours to Chessington World of Adventures Resort and LEGOLAND® Windsor Resort will offer exclusive access to those facilities.
Food and beverage (F&B) innovation will have an expanded presence throughout the show floor at IAAPA Expo Europe 2026. According to IAAPA benchmark studies, F&B can account for as much as 35% of total park revenue.
Peter van der Schans, executive director and vice-president, IAAPA EMEA said: “Returning to London after four years is both exciting and humbling. The UK is home to IAAPA’s largest European membership base and continues to be a market with influence on indoor entertainment trends within neighbouring regions. This return reflects both the strength of the UK market and the continued growth of our event. We’re proud to come back with our largest Expo to date, creating even more opportunities for connection, collaboration, and inspiration.”
Founded in 1918, IAAPA is the largest international trade association for permanently located attractions, and has members in more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, zoos, aquariums, science centres, museums, cruise lines, manufacturers, and suppliers.
Source: www.exhibitionworld.co.uk
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