The International Federation of Exhibition and Event Services (IFES) and the Asociación Mexicana de Profesionales de Ferias, Exposiciones y Convenciones (AMPROFEC) have announced a new strategic partnership, one which they say marks a significant step towards greater industry collaboration and knowledge sharing. A Memorandum of Understanding (MoU), signed on 21 March at CONAM, and reflects a shared commitment to fostering professional development, expanding international reach, and strengthening the global exhibitions sector.
Julio César Bojórquez Hernández, national president of AMPROFEC, and IFES Executive Director Gregor Bischkopf initialled the agreement, which establishes a two-year co-operation programme designed to create opportunities for their members through knowledge exchange and international engagement. As IFES strengthens its presence in Latin America and AMPROFEC continues to position Mexico as a global events hub, this collaboration should unlock new avenues for professional development and business expansion.
AMPROFEC members will be invited to the upcoming IFES World Summit in Guadalajara in June and IFES and AMPROFEC will actively promote each other’s initiatives, offering members greater exposure to new markets.
Commenting on the partnership, Gregor Bischkopf said: “This agreement is a powerful testament to the strength of international collaboration. By uniting the expertise and networks of IFES and AMPROFEC, we are equipping our members with valuable insights and new opportunities in an ever-evolving industry.”
Julio César Bojórquez Hernández echoed this sentiment: “Mexico is a key player in the global exhibitions sector, and this partnership with IFES represents an exciting step forward. Together, we can enhance industry knowledge, increase our members’ international reach, and drive innovation at a global scale.”
While the MoU establishes a framework for strategic collaboration, both organisations remain independent, with co-operation driven by shared goals and mutual benefit.
Source: www.exhibitionworld.co.uk
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