The International Federation of Exhibition and Event Services (IFES) has announced the signing of a Memorandum of Understanding (MoU) with the Association of Korean Exhibition Industry (AKEI). The associations pledged to work togethe to promote best practice, raise professional standards, and create meaningful connections between exhibition professionals in Korea and the global IFES network.
“Korea’s exhibition landscape is evolving at pace,” said Jörg Zeißig, president of IFES. “This partnership with AKEI reflects our belief that for our industry to thrive globally, we need to champion regional growth, exchange knowledge freely and open new pathways for collaboration. We see this as an exciting opportunity to connect Korean enterprises with our international members, unlocking new markets, partnerships and more resilient ways of working.”
From the Korean side, Sohn Soo-Deuk, president of AKEI, said: “Korea’s exhibition industry plays a vital role in driving exports, supporting related sectors and generating employment. Through this partnership, we aim to strengthen the industry’s infrastructure, create new business opportunities for SMEs and enhance Korea’s standing in the global exhibition community.”
Korea’s exhibition sector continues to gain global attention. AKEI has been instrumental in achieving formal industry recognition through the Exhibition Industry Development Act, launching certification programmes and advancing digital transformation and international expansion. These initiatives have established a strong platform for deeper engagement with IFES’s worldwide membership. In turn, IFES brings a diverse network of over 320 companies in 47 countries – a powerful hub for knowledge-sharing, education and business development across the exhibition supply chain.
Under the MOU, IFES and AKEI will collaborate on professional development, share market intelligence and best practices, and help Korean service providers and organisers reach new international opportunities. Likewise, IFES members will benefit from AKEI’s market insight and local expertise, opening doors to partnerships within Korea’s dynamic and innovative exhibition scene.
Source: www.exhibitionworld.co.uk
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