With the numbers now all tallied, organisers have reported a record-breaking attendance of 73,891 at this year’s Integrated Systems Europe (ISE) exhibition, held at the Fira de Barcelona, 30 January-2 February 2024.
With verified attendees from 162 countries, ISE 2024 solidified its position as a powerful destination for industry professionals seeking cutting-edge technologies, insightful education, and unparalleled networking opportunities. The also boasted the highest number of exhibitors to date at 1,408, who exhibited on over 82,000sqm of net space.
Other significant data released include first time visitor numbers of 24,815 people, with 46.92% of those coming from Spain.
The total number of visits across the four days reached 172,627, with an average of 2.2 days spent at ISE 2024 by attendees.
Over 80% of attendees were from the commercial sector, with a significant presence also from the residential sector.
Four out of five visitors reported that they either made the final purchasing decision, influenced the decision, or made recommendations for it.
Organisers also noted significant increases seen in attendees from important AV market territories such as Germany, Belgium, Poland, and China.
Over 90% of total attendance came from the top 30 countries represented at the event. Thirty percent of ISE 2024 attendees stated themselves as End-User and almost 60% of them were first-time attendees.
A total of 363 expert speakers participated in ISE’s programme of conferences, presentations, and panel discussions.
The conference programme, produced by AVIXA and CEDIA, covered key vertical markets served by the AV industry, including content production and distribution, control rooms, digital signage, live events, smart buildings, and smart home technology.
Keynote addresses from multi-Academy Award-winning director Sharmeen Obaid-Chinoy, digital artist Jeroen van der Most, and creative partner Sofia Crespo provided valuable insights into the transformative power of storytelling, creative AI, and innovative projection mapping.
In the three-week period 24 January to 9 February, Tier 1 media (national newspaper/business media) coverage of ISE 2024 comprised 612 online editorial articles, 79 print articles, 70 radio features and 53 TV features.
During the week of ISE 2024, 4,707 posts using the hashtag #ISE2024 were sent on X (formerly Twitter), with a total of 867,455 impressions and a potential reach of 10.94 million.
The next iteration of ISE is scheduled for 4-7 February 2025 in Barcelona and organisers are reporting a 10% increase in exhibitors re-booking booths compared to the previous year. The strong demand for exhibition space has led ISE to expand availability by opening up Hall 8.1, enhancing opportunities for showcasing innovation and engagement.
Source: www.exhibitionworld.co.uk
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