With a national commitment to net zero by 2060, renewable energy and green innovation are increasingly topping the list of development priorities for Indonesia. Now, Messe Frankfurt (HK) Ltd is stepping forward with its first trade fair in the country – Asiabike Jakarta, which aims to become the leading platform in the region for showcasing two-wheeler innovations and fostering business opportunities in the sustainable mobility sector.
The inaugural edition of the event is scheduled to take place 30 April-4 May 2024 at the Jakarta International Expo (JIExpo), organised in co-operation with the Jiangsu Bicycle Co Ltd, Periklindo (Indonesian Electric Vehicle Industry Association), and Pt. Dyandra Promosindo.
The decision to host the event in Jakarta reflects the city’s advancements towards sustainability, and also Messe Frankfurt’s stated aim to parallel such green initiatives in its own operations.
“Two-wheelers inherently promote sustainability by encouraging healthier lifestyles and reducing carbon emissions, particularly through e-bikes, electrically powered scooters and other eco-friendly alternatives,” says Wolfgang Marzin, president and CEO of Messe Frankfurt. “By hosting Asiabike 2024 in Jakarta, we aim not only to support Indonesia’s progression towards a cleaner, greener future but also to reinforce our own commitments to sustainability.”
While Messe Frankfurt has a strong presence in Asia with nearly 50 trade fairs, the new exhibition marks the company’s first venture in Indonesia. Organisers will hope to build on the success of the flagship trade fair Eurobike in Frankfurt. “With the world’s fourth-largest population of over 278 million and increasing consumer spending power, Indonesia presents an ideal location for this expansion,” adds Marzin. “It shows that despite the uncertain economic environment, we continue to identify exciting markets in need of new trade fair concepts globally.”
Indonesia’s economy has remained resilient amid the global economic slowdown, with its GDP projected to reach 5% in 2023. The government is incentivising electric and hybrid vehicle adoption, while the country’s membership of RCEP – the world’s largest free trade agreement – provides fertile ground for further investment and regional trade.
Making its debut in April 2024, the fair is expected to attract 150 companies to showcase their latest products across an exhibition area of 8,200sqm. Oranisers say the show will feature traditional bicycles, electric bicycles and scooters, electric motorcycles, and related sectors including batteries, charging stations, parts and equipment, fashion and accessories. Visitors will include manufacturers, wholesalers, distributors, dealers, retailers, importers, exporters, agents, traders, engineers, leasing companies, facilities and equipment management, finance and insurance professionals, government departments, industry associations and cycling enthusiasts.