North America

New GM for San Francisco’s Moscone Center

Global venue management specialists ASM Global has appointed Leonie Patrick (pictured) of the San Francisco Travel Association as its new general manager for the Moscone Center – the largest convention and exhibition complex in San Francisco.

Patrick has worked in the San Francisco travel and convention space for two decades.

Moscone Center is part of the ASM Global network of convention and trade show venues.

ASM Global’s Dan Hoffend, executive vice-president of convention centers, said: “Leonie’s in-depth experience with SF travel gives her the essential knowledge to expand both new opportunities and new ideas to create a venue that strives to create a powerful experience for every visitor.

“Her focus will be to actively create an international destination while driving a great value for live meetings and events that drive action within their communities.”

“I am thrilled about this amazing opportunity to manage the convention center that I’ve booked for 20 years,” Patrick said. “Being born and raised here, San Francisco has an everlasting hold on me. I take every opportunity to show visitors its sheer beauty and look forward to creating a unique experience for all attendees who visit Moscone Center.”

City Administrator Carmen Chu said: “The Moscone Center showcases the innovation, beauty, and vibrant art and culture that travellers can expect from San Francisco. I am pleased to work with Leonie to attract more visitors to our world-class convention centre and make San Francisco the premiere destination for business and convention travel.”


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