UFI, the global association of the exhibition industry, has recently appointed Nidhi Grelaud (pictured) as programme manager for content and communities, adding a new position to the team working in the Paris HQ.
Her role will be to work with UFI’s marketing and communications team to strategically help it to create relevant content that delivers insights, thought leadership and news to and for the global exhibition and business events industry. Nidhi will enhance UFI’s reach in building and serving industry specific communities. She is also responsible for leading the Next Generation Leadership (NGL) Grant project and the Marketing Working Group.
Originally from India, Nidhi has been based in Paris for the past six years. She previously worked in the sports broadcasting industry under the Corporate Social Responsibility domain. Coming from an academic and research background, Nidhi holds a Doctorate in International Relations.
“I am eager to work with the UFI team to develop the objectives of my newly created role. My primary focus will lie on crafting compelling and relevant narratives that meets the needs of our members and wider industry community,” she said.
Welcoming Nidhi Grelaud to the newly created role, Adeline Vancauwelaert, UFI COO said it signified the importance the association placed on fostering connections and building communities within the global exhibition industry. “Nidhi’s expertise and leadership will be instrumental in our mission to both strengthen and also drive our industry forward,” the COO said.