As of 1 May 2024, Alexandra Költsch, will serve as the new head of acquisition and marketing guest events at NürnbergMesse, Germany, having been with the company since 2007. Previously, she held the position of senior manager in the international acquisition and marketing department. Her appointment follows an interim period managed by Jan Gerrit Ebener, head of guest events and congresses, who expressed his satisfaction at filling this key role internally.
Ebener highlighted Költsch’s qualifications for the role, stating: “Alexandra Költsch has the network, the experience, and the creativity to steer our event acquisition efforts towards the future demands of customers in a modern way, entirely in the spirit of our values triad: uncomplicated, unfazed, unexpected.”
Költsch has gained extensive experience in the event industry, having worked in an agency, in stand construction, and as part of a NürnbergMesse project team during her student years. Since 2011, she has been instrumental in leading NürnbergConvention, a marketing collaboration between NürnbergMesse and CTZ Congress-und Tourismus-Zentrale Nürnberg, focusing initially on marketing and press work.
Regarding her new role, Költsch said: “I’m very pleased to return to event acquisition in May, where I can be even closer to customers. I am not alone in my new job, but will be working with highly skilled colleagues, a well-rehearsed team in which everyone knows exactly what they’re supposed to do. I can’t wait to get started!”
Source: www.exhibitionworld.co.uk
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