NürnbergMesse puts its exhibitors in the spotlight with new social media campaign

NürnbergMesse is kicking off the spring trade fair season with its ‘Together we create opportunities’ campaign. In a six-part video series, the trade fair organiser profiles exhibitors from various specialist trade fairs across a range of sectors – from organic food and toys to IT security. The films offer insights into the exhibiting companies and explain what connects them to NürnbergMesse.

“Our trade fairs provide a platform for diverse industry expertise and face-to-face interaction. And our exhibitors are far more than just customers – they are genuine partners with whom we jointly develop our offerings. That is why they are the stars of our new campaign,” said Peter Ottmann, CEO of NürnbergMesse Group. All videos are now available on a dedicated landing page and will be featured on NürnbergMesse’s social media channels over the next six weeks.

NürnbergMesse provides a platform and home for around 120 trade fairs, conferences and corporate events worldwide. The new campaign puts the exhibitors themselves in the spotlight – as long-standing partners driving the development of their industries. The six companies featured exemplify the diversity of the trade fair portfolio:

• Neumarkter Lammsbräu(BIOFACH) – Owner and MD Johannes Ehrnsperger on uncompromisingly organic farming, sustainability and the commitment to a world fit for our grandchildren
• HEITEC(embedded world) – Executive vice-president Business Unit Electronics, Matthias Rühr on innovation through direct customer dialogue and the international appeal of the trade fair
• Buhmann Systeme(FACHPACK) – Managing director Dorothee Buhmann on a family atmosphere, personal collaboration and the future of trade fairs
• qSkills(it-sa) – The Jacobs family on IT security, knowledge transfer and the importance of interaction in a changing industry
• Bruder Spielwaren (Spielwarenmesse) – Managing director Paul-Heinz Bruder on nearly 100 years of family tradition and international success from the region
• Vected(Enforce Tac) – Marketing and sales specialist Ralph Wilhelm on responsibility, security in an uncertain world and the value of a professional trade fair setting

From now on, the six films and additional content will be released weekly on NürnbergMesse’s social media channels (LinkedIn, Instagram). All videos are available on the campaign landing page.

Source: www.exhibitionworld.co.uk