Pet Fair South-East Asia premieres in Bangkok

After numerous show postponements and three virtual ‘PreConnect’ events, the first edition of the Pet Fair South-East Asia’s in-person show attracted more than 6,000 international pet industry stakeholders.

The show attracted delegates from more than 61 countries, and over 50% of all trade visitors visited from abroad.

Under the motto ‘The pet industry’s new trade hub in Asia’, the first edition of Pet Fair South-East Asia was officially inaugurated on 26 October by His Excellency Jurin Laksanawisit, deputy prime minister and minister of commerce of Thailand, at the Bangkok International Trade & Exhibition Centre (BITEC).

In total, 165 exhibitors from more than 30 different countries showcased their pet food, ingredient, accessory, machinery, and veterinary product solutions.

Aimed at the B2B pet industry, the show’s visitors consisted of importers, distributors, wholesalers, pet shops, online retailers, private label procurers, and veterinarians.

The show featured a comprehensive pet industry conference program as well as private seminars. Conference highlights included:

  • ‘Thailand’s Pet Food Industry: Time to be the world leader of the global pet food market’, by the Thai Department of Livestock Development (DLD)
  • ‘Strategic direction of Europe’s largest pet retailer’, by Fressnapf / Maxizoo
  • ‘Pet products business in Thailand’, by the Thai Pet Product Industries Association – amongst others.

In addition to its conference session, the Thai Department of Livestock Development (DLD) provided free consulting about the registration process of pet food in Thailand to the show’s attendees.

The three-day-tradeshow also featured two networking events. Day one of Pet Fair South-East Asia rounded off with a casual ‘Pet Fair Get together’ at the show’s buyer lounge. On the evening of day two, exhibitors and their network attended the show’s networking night ‘One Night in Bangkok’, sponsored by Absolute Nutrition Co. Ltd.

The sky bar networking event was attended by more than 300 key industry stakeholders who took their business talks to the bar while enjoying spectacular views of Bangkok’s skyline by night.

“Launching this new show in times like these has been a hard piece of work,” said Johannes C. Kraus, project manager of Pet Fair South-East Asia. “From an organiser point of view, we are pleased with the first edition results and see it as a solid basis to further grow and innovate the platform in the years to come.”

The second edition of Pet Fair South-East Asia will take place from 25-27 October 25-27, 2023, at the Bangkok International Trade & Exhibition Centre (BITEC) – organised by VNU Asia Pacific.


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