SIAF Guangzhou goes for smart rebrand as SPS post 2023 show

Following the conclusion of the Smart Production Solutions (SPS) – Industrial Automation Fair (SIAF) Guangzhou and Asiamold on 3 March organisers have announced that SIAF Guangzhou is to rebrand as SPS – Smart Production Solutions Guangzhou in the next edition. They say the move will allow the show to better leverage the SPS brand’s global network. The 2024 edition will run under the tagline of ‘Automation diversity, automation excellence’.

SIAF Guangzhou and Asiamold 2023 attracted 35,015 visitors and 450 exhibitors. The show scaled over 20,000sqm and welcomed 153 buyer delegations, organisers said.

Richard Li, chairperson of the Board of organisers Guangzhou Guangya Messe Frankfurt Co Ltd, commented: “We are very happy with the success of this year’s shows, as evidenced by the increased visitor flow and the very positive feedback we’ve received from participants. The easing of restrictions earlier in the year has meant the demand for face-to-face interaction has never been stronger. Through platforms like this, the industry can regain its momentum, leading to a promising future for smart manufacturing.”  

Martin Roschkowski, president of Mesago Messe Frankfurt GmbH said of the news to rename the show: “The renaming of the Guangzhou fair represents its recognition as a fully-fledged member of the SPS brand name fairs. By leveraging the brand’s global network, we anticipate that this will help to bring even more international attention to the event in Guangzhou. We believe that this change will be beneficial for everyone involved, and it is part of our commitment to embracing the latest technological advancements.” 

Exhibitor comments post-show included Parker Wang, China sales leader, Datasensing S.r.l: “SIAF Guangzhou is a top tier exhibition in South China with a heavy focus on automation and smart manufacturing, and we promoted our brand awareness in the country, especially in the South China market. Throughout the show, the hall always maintained a large crowd. There were lots of enquiries at our booth, many of whom we believe have big potential. I was also happy to learn about the upgrade of the fair to SPS – Smart Production Solutions Guangzhou for the next edition. With this coming upgrade, I hope to see its level of internationalism further elevated, which will help connect us with overseas players. I am very much looking forward to coming back to the next edition.”

Song Ling, marketing manager, Baumer (China) Co Ltd, added: “We have been exhibiting at SIAF since 2015, and the number of visitors this year exceeded my expectations. Only on the first two days of the fair, we have already recorded approximately three thousand visits at our booth. In fact, the Chinese market highly values face-to-face interaction, and so we were able to meet many new and existing customers at our booth looking for products and expressing their purchasing needs. SIAF is one of the most important communication platforms in the country, and therefore we look forward to the upgraded SPS – Smart Production Solutions Guangzhou.”

Corin Ke, senior marketing manager of Greater China, Formlabs, brought two new products to this year’s Asiamold: a 24/7 automated printing system FormAuto and industrial desktop SLS Fuse1+30w for small batch manufacturing. “After the lifting of Covid-19 measures, the industry urgently needs a platform for face-to-face interaction and showcasing products. For us, Asiamold is also an excellent opportunity to gather first hand our customers’ needs, navigate the market, and to find new ways to improve our business.”

SPS – Industrial Automation Fair Guangzhou is jointly organised by Guangzhou Guangya Messe Frankfurt Co Ltd, China Foreign Trade Guangzhou Exhibition Co Ltd, Guangzhou Overseas Trade Fairs Ltd and Mesago Messe Frankfurt GmbH. The 2024 edition of SPS – Smart Production Solutions Guangzhou and Asiamold – Guangzhou International Mould & Die Exhibition will take place 4–6 March 2024. More detail, visit: and


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