Singapore International Water Week Pte Ltd (SIPL) and Messe München’s subsidiary in Singapore, MMI Asia Pte. Ltd. (MMI Asia), have announced a 10-year agreement to organise the Singapore International Water Week (SIWW) Water Expo.
A cornerstone of SIWW, the Water Expo is a marketplace for new urban water technologies, innovation, and solutions for municipal and industrial water users in Asia.
Under this 10-year agreement from 2023 to 2032, MMI Asia will organise five editions of the SIWW Water Expo and support SIPL in developing content at the show. Managing director of SIPL, Ryan Yuen, said: “Messe München brings a unique value proposition that complements our long-term vision for SIWW.”
“Through the IFAT (Munich-based environmental trade show) global network, we look forward to reaching a wider international audience.”
He added that MMI Asia will also work to expand SIWW into new areas, such as coastal protection, decarbonisation, and digitalisation. In addition to organising the SIWW Water Expo, MMI Asia and its partner, MP Singapore, will also be providing event management services for SIWW Spotlight 2023 and SIWW2024.
We are continuously expanding (Messe München) in Singapore and developing our event formats further. The new cooperation with SIWW represents an important milestone in this strategy,” said Stefan Rummel, managing director of the CEO dual leadership.
Katharina Schlegel, exhibition director IFAT and bauma shows, said: “This cooperation is another significant part in the global IFAT network, which will now be represented through SIWW in the increasingly important region of Southeast Asia.”
Singapore and SIWW will complement our four IFAT trade fairs in China, such as IE expo China. The IFAT network will benefit from this in the short and medium term.”
Preparations for SIWW Spotlight 2023 and SIWW2024 are already underway according to SIPL, as applications for exhibition space at the SIWW2024 Water Expo will open soon.