As all border control requirements involving quarantine, vaccination and pre-departure PCR testing have now been lifted for visitors from the Chinese Mainland, Taiwan and overseas, Hong Kong is welcoming visitors back with a new ‘Hello Hong Kong’ campaign.
Key MICE leaders in Hong Kong joined in the campaign to express their excitement about welcoming back business visitors, offering their positive testimonies to underline the city’s core strengths and new commercial opportunities:
Monica Lee-Müller, managing director of the Hong Kong Convention and Exhibition Centre (HKCEC), remarked that Hong Kong’s world-class venues have always been advancing, and that business events and visitors are welcomed back to HKCEC, now upgraded in a billion-dollar refurbishment.
Irene Chan, chief executive officer of AsiaWorld-Expo, highlighted that venue’s strategic location in the city and said the excellent transportation network was again connecting the Mainland.
Stuart Bailey, chairman of Hong Kong Exhibition & Convention Industry Association, said ‘Hello’ on behalf of the entire convention and exhibition industry in Hong Kong, representing event management companies and organisers, travel agents, association, suppliers, contractors and more.
Organisers Michael Duck, executive vice-president, commercial development of Informa Markets and Wendy Lai, vice-president, Global Sources Exhibitions, said they were both thrilled to be staging some of the world’s largest shows in Hong Kong and confident that their shows in Hong Kong will scale new heights.
Watch the new campaign video from Hong Kong’s industry leaders: Hello Hong Kong. The World’s Meeting Place.
As part of the ‘Hello’ campaign, the Hong Kong Tourism Board (HKTB) has curated a series of exclusive Hong Kong Goodies to make journeys in Hong Kong unique. These goodies include: a commemorative ‘Hello Hong Kong’ Octopus smart e-payment card, welcome drinks, a ticket to M+, Asia’s first museum of contemporary visual culture, or one-time use of an airport lounge, check out the URL here to unlock these Hong Kong Goodies.
Kenneth Wong, general manager, MICE & Cruise of HKTB, said: “We are excited to welcome back more business events with the warmest hospitality offers and brand new infrastructure and experiences. Together with MICE industry leaders, we are confident that we will achieve greater success with event organisers and make Hong Kong the world’s meeting place for business events.”
A group of 30 overseas delegates attending Pet Show 2023 at HKCEC were the first to enjoy complimentary welcome drinks at the nearby Grand Hyatt Hong Kong. Check out their experience: Hong Kong Goodies – Pet Show 2023
An array of welcoming offers from over 16,000 outlets across the city has also been put together by the HKTB and the tourism and hospitality sectors to welcome back visitors.
This year, Hong Kong has more than 100 international MICE events scheduled, some being held for the first time in Hong Kong and the region.