UK-based event management, production, and creative agency Glasgows has rebranded itself as OneTwo. The company says the rebrand better reflects its service offering.
OneTwo -– a name inspired by its heritage in events and the traditional sound check – has expanded its services in recent years to include digital, film, and creative, as well as events. The agency also reports growth in both its team and its client roster, which includes the Post Office, Crown Commercial Service, and The Environment Agency.
The new brand identity, created in partnership with brand consultancy and design studio Two Stories, centres on collaboration.
OneTwo’s exhibition work is currently predominantly UK based but the company has worked on exhibitions in Europe, such as the European Utility Exhibition in Paris for Innovate UK.
OneTwo’s work on UK exhibitions is more extensive, including work on international events like COP26, where they managed around 150 international exhibitors with a real focus on sustainability – (the event achieved ISO 20121). They also recently designed, built, and ran an interactive escape room experience for JSaRC at the Security & Policing exhibition, an event designed to promote careers in the security sector – and this won OneTwo an award for best immersive content.
OneTwo finance director Bernie Gorrell said: “Glasgows has evolved a huge amount in the time I’ve been part of the business, and this latest transformation allows us to showcase what we do in a creative, engaging, and fun way. We really wanted our personality to shine through, and our new brand allows us to do that.”
“The idea for the name OneTwo came from our talented team and it’s been fantastic to see everyone really embrace this change.”
Tim Lowell, joint managing director at OneTwo continued: “I’m super proud of what we’ve achieved with this rebrand. The OneTwo brand not only reflects what we do and who we are as a business, it has a real connection to our core values – dependability and working in partnership with our amazing clients to deliver extraordinary events, film, digital and creative.”
The rebrand project included the design and development of a new website and the roll out of the brand across all touchpoints, from OneTwo’s head office in the North West of England to its social media platforms.