Telford International Centre (TIC) in the UK has revealed a 21% increase in the number of corporate bookings when comparing this financial year period from April 2023 to October 2023 with the same period last year.
TIC is attributing this growth to the increased importance corporate clients place on in-person events to achieve business objectives, and the venue’s commitment to creating an immersive experience for visitors.
Last month, the venue was shortlisted in the Business Events Venue of the Year category at the 2024 West Midlands Tourism Awards, following a record year of new events and historically high revenues.
TIC has capacity to host up to 4,000 visitors and offers on-site overnight accommodation.
Rosalind Godfrey, head of sales at TIC, said, “There are four main reasons to run live events: education, motivation, to reward and to network. Bringing your workforce together for one or all of these reasons generates a significant return on investment, creating a more engaged and inspired team, with an increase in productivity. Our contemporary and modern venue in the centre of the UK is a perfect backdrop for many leading brands who return to us year on year, and these latest figures demonstrate we are attracting many more. It is a genuine privilege to work alongside our clients and help them achieve their goals.”