Global event measurement platform for global brands and organisers, Explori officially launches its Next Generation Explori platform on 4 June 2025.

Designed in collaboration with event teams across the expo, corporate and association fields, the new platform is set up to transform how feedback is captured, analysed, and reported. It claims to deliver a faster, more intuitive user experience while unlocking richer, more strategic insights.

“This isn’t just a facelift, it’s a fundamental upgrade,” said Mark Brewster, CEO of Explori. “We’ve listened closely to our customers and rebuilt the platform to make robust, comparable measurement and research not just possible, but effortless.” EW understands this next generation version of the platform has been in the works for 18 months, with a dedicated team of developers.

Features include a cleaner interface, built-in best practices, and a powerful new reporting engine, all of which, Explori says, empowers teams to:

• Launch best-in-class surveys in minutes, with smart templates and built-in best practices
• Track key metrics in real time, with a new flexible dashboarding suite
• Turn open-text responses into actionable insights using AI-powered thematic analysis built specifically for events
• Benchmark results across portfolios, business units, or against industry-wide standards.

The new platform is the biggest Explori upgrade since before the pandemic and can be used both to manage a single flagship or a global event programme. Explori claims zero research expertise is required to get meaningful insights right on your fingertips.

“Exhibition and conference organisers are being challenged to create events that are not only valuable, but essential to the communities they serve. That means designing experiences that deliver clear value for time, demonstrate impact, and meet rising expectations from attendees and exhibitors alike. The new Explori platform gives organisers the insight they need to stay ahead with faster, more intuitive tools to understand performance, track commercial outcomes, and support smarter decision-making across entire portfolios,” Jan Barthelemy, EVP, Explori tells EW.

Source: www.exhibitionworld.co.uk