A new specialist advisory and delivery platform focused exclusively on World Expos, has launched in Riyadh. nuwa is designed to help Saudi businesses, brands and investors prepare to capture their share of the commercial opportunity that Expo 2030 Riyadh creates, and to guide the international participants and organisations entering the Kingdom to deliver it.
Preparations are well underrway in Saudi Arabia to host Expo 2030 Riyadh, an event the Public Investment Fund (PIF) projects will contribute close to $70bn to the Kingdom’s economy, with around 42 million visits expected across the six-month event. Nearly 200 nations have been invited to Expo 2030, with 135 confirmed by June 2026. The event will be staged across a six-million-square-metre site at Wadi Al Sulai.
For Saudi Arabia, delivering the event is an opportunity to demonstrate the Kingdom’s ability to run one of the world’s most complex international programmes, and the private sector will be critical to making that happen. The opportunity extends from infrastructure and operations to technology, visitor experience, events and entertainment, brand activations, and pavilion design, construction and delivery.
By the time World Expo procurement reaches its peak, companies need to be ready to execute. Nuwa, which boasts a network that carries more than 70 years of experience across nine Expo cycles, says it aims to bring together professionals who have worked across the lifecycle of World Expos, from feasibility, bidding and organising committee planning, through to operations and live delivery. Its advisory panel includes operators who have held mandates for organising committees, international participant pavilions, brand activations, and onsite events and entertainment programmes.
“Having worked on a World Expo from the initial feasibility study through the bid, organiing committee and ultimately live delivery, you see very clearly how the critical path develops long before opening day. That means the market needs to build capability in parallel,” said Kailash Nagdev, co-founder of nuwa.
Manal AlBayat, Board member and senior advisor at nuwa, added: “Having worked across the Expo lifecycle, I have seen how much stronger participation becomes when countries engage with the local ecosystem early. It gives them time to understand the market, identify the right partners and suppliers, and build the relationships needed to deliver their participation with confidence and success.”
Sixty-four nations that participated at both Expo 2020 Dubai and Expo 2025 Osaka are already confirmed for Expo 2027 Belgrade.
“World Expos create an unusually complex marketplace,” said Anthony Banerjee, co-founder of Nuwa. “International participants need credible local partners and suppliers, while Saudi companies need to understand opportunities that often develop years before delivery. nuwa sits between those two sides, combining practical Expo experience with on-the-ground understanding of the Saudi market.”
The first International Participants Meeting for Expo 2030 Riyadh takes place on 3–4 November 2026.
Source: www.exhibitionworld.co.uk
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