Germany-based exhibition and conference industry management consultancy, jwc has appointed Daniel Mesfin as its managing director Africa.
In this newly created role, Mesfin will drive jwc’s business development activities throughout the continent, working closely with venue operators, governments, destinations, investors, exhibition organisers, and industry stakeholders to identify growth opportunities and deliver strategic consulting services tailored to the region’s rapidly evolving events sector.
Mesfin brings extensive international experience in business development, strategic partnerships, and market expansion across Africa and the Middle East.
“Africa represents one of the most dynamic and promising growth markets for the global exhibition and conference industry,” said Mesfin. “I am excited to join jwc and contribute to building stronger industry ecosystems across the continent by connecting international expertise with local market opportunities.”
Gerd Weber, CEO of jwc, said: “We are delighted to welcome Daniel to the jwc team. His extensive regional expertise, entrepreneurial mindset, and strong industry relationships will significantly strengthen our ability to support clients and partners across Africa. We see tremendous potential in the African business events market and are committed to contributing to its long-term development.”
For more information about jwc’s consulting services in Africa and beyond, contact info@jwc.eu.com
Source: www.exhibitionworld.co.uk
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