IEG Arabia, a subsidiary of IEG Middle East and organiser of Dubai Active and Dubai Muscle Show, has secured the right to organise the Fire & Safety Expo and the Health & Wellness Expo. They will be held 6-8 November 2026 at Dhahran Expo, Al Khobar, in Saudi Arabia, as part of the 16th World Firefighters Games 2026. The Games run 5-13 November 2026, and is expected to be the largest edition in its history, with 7,000 athletes, 200,000 spectators and participants from 70 countries competing in 56 sports disciplines.
As the organiser of the largest health and wellness events in the Middle East, IEG Arabia will now create two world-class trade fairs dedicated to the health, wellness, safety and performance of firefighters.
For three days at the Dhahran Expo, the two Expos will provide a platform for the international community of firefighters, fostering networking, business development and product discovery, while promoting best practices in firefighter health and wellbeing.
“IEG Arabia’s partnership with the World Firefighters Games 2026 reflects our ambition to expand internationally and consolidate our presence in strategic growth markets. The Middle East is a key priority for us, and trade fairs also have an important role to play in supporting Saudi Arabia’s Vision 2030, creating platforms for investment, knowledge exchange and industry development,” said Corrado Peraboni, CEO of Italian Exhibition Group S.p.A.
Francesco Santa (pictured), CEO of IEG Middle East, added: “We are honoured to have been chosen to organise the Firefighter Health & Wellness Expo at the World Firefighters Games 2026. It is one of the most important global events for the firefighting community and a platform that aligns with our experience in organising large-scale events dedicated to health, fitness and wellness. We will bring together the world’s leading brands, organisations and innovators to support the health, performance and well-being of firefighters, while creating a dynamic environment that promotes collaboration, innovation and industry connections.”
Source: www.exhibitionworld.co.uk
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