UFI, the Global Association of the Exhibition Industry, and Hong Kong’s AsiaWorld-Expo have signed a multi-year Diamond sponsorship agreement, underlining AsiaWorld-Expo’s commitment to the ongoing development of the exhibition industry.
The official signing took place during the 2024 Global CEO Summit in Amsterdam, the Netherlands.
The Diamond sponsorship is the highest tier of UFI sponsorship available, and all Diamond Sponsors directly contribute to expanding the depth and scope of UFI activities, enabling the association to better serve the exhibition industry. AsiaWorld-Expo will gain year-round promotion and visibility across all UFI events and activities as part of the agreement.
“UFI provides an unparalleled platform for visionary leaders and passionate individuals in the exhibition industry to connect and collaborate. Our partnership with UFI represents a pivotal move to reinforcing Hong Kong’s role as an essential hub for international exhibitions, as well as AsiaWorld-Expo’s strategic location which enables more exhibitors and organisers from around the globe to access and capitalise on the vast potential and promising growth of the China Greater Bay Area,” said Irene Chan, CEO of AsiaWorld-Expo.
“We are thrilled to have this support from AWE for the coming years. It will allow us to invest more in some UFI projects and activities that benefit our industry around the world as we are closing into UFI’s 100-year-anniversary in 2025,” says UFI President Geoff Dickinson.
Source: www.exhibitionworld.co.uk
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